7 decades of IKEA catalogues
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Table of Contents
Actually pretty remarkable that IKEA’s catalogues become instantly recognisable in content in only their 12th year of existence. If that’s not a mark of a strong visual identity, I don’t know what is.
The 1961 edition.
IKEA catalogue from 1961 – the twelfth edition – is the first that is instantly identifiable as such. It set down a template for future catalogues.
The beforetimes.
The first six editions of the IKEA catalogue, from 1950 through 1955: trippy and abstract; monochrome.
Post-1961.
The eight editions following 1961, from 1962 through 1969: already iconic.